With high open rates (98%), short message size, and email list amazing effectiveness in connecting with contacts, text messages are one of the fastest growing marketing and sales media in the world of marketing automation. But there's a dark and often hidden lower abdomen in the world of text messages that many don't know-and even less mention: deliverability. After years of working with email, most people know that sending an email does not mean that it will be displayed (or delivered). Because of this recognition, we practice list hygiene, pay attention to what to write in emails, and even domain name server (dns) records are a concern.
Activecampaign is in constant contact with your email service provider to ensure that your email is delivered as expected. But when it comes to texting, the competition is very different. First, there are fewer players. For example, in the united states, only five email list major carriers control the flow of all text messages. There are some agreed rules for text messages based on the type of number sending the message, but not all carriers respect those rules. When a request to send a text message is sent to your carrier, some respond with a simple message indicating that the request has been received. Others go as far as reporting that the message was sent to the recipient's phone.
However, few people regularly report whether a email list message has been delivered. Experience sending hundreds of millions of messages over the last decade has shown that most messages are actually delivered, but the combination of uncertainty and cost can raise some concerns. .. I would like to share with you three things you can do to ensure that your message is delivered every time. Do not include links to domains that you do not manage do not broadcast rapidly remember that text messages are bidirectional 1.